Quantcast
Connect with us

Twitter exempts some ’cause-based’ messages from political ad ban

Published

on

Twitter said Friday its ban on political ads will exempt “caused-based” messages on topics related to social or environmental issues.

The San Francisco-based messaging platform unveiled details of its move to bar all paid political messages, starting November 22, while easing concerns expressed by activists for social causes.

“Ads that educate, raise awareness, and/or call for people to take action in connection with civic engagement, economic growth, environmental stewardship, or social equity causes are allowed,” Twitter said in its new policy.

ADVERTISEMENT

“However, they may not reference prohibited political advertisers or political content.”

Twitter announced the political ad ban on October 30, saying the move was aimed at countering the spread of misinformation by politicians.

Chief executive Jack Dorsey said at the time the company wants to head off potential problems from “machine learning-based optimization of messaging and microtargeting, unchecked misleading information, and deep fakes.”

Under Twitter’s new policy, even exempted cause-based ads would face restrictions on how the messages are targeted — advertisers may use some geographic targeting “at the state, province or regional level and above,” but not by specific locality.

These ads could also be targeted by “keyword” searches on the platform or by “interests” previously indicated by users, but may not be based on political leanings or affiliations or other more refined techniques.

ADVERTISEMENT

The political ban has drawn mixed reactions: some argue it puts pressure on Facebook to follow suit or take other steps to curb the spread of misinformation from politicians; others say a ban will be difficult to enforce.

Social media platforms have been challenged by President Donald Trump’s campaign and its use of ads that contain claims critics say have been debunked by independent fact-checkers.

But Trump 2020 campaign manager Brad Parscale mocked the ban, saying last month, “Twitter just walked away from hundreds of millions of dollars of potential revenue, a very dumb decision for their stockholders.”

ADVERTISEMENT

Some analysts point out that the ban will not affect “organic” content, or messages from politicians that are shared or retweeted by supporters, and that it could encourage the use of “bots” or paid users to amplify the tweets.

Photo: AFP/File / Glenn CHAPMAN

ADVERTISEMENT


Report typos and corrections to: [email protected].
READ COMMENTS - JOIN THE DISCUSSION
Continue Reading

2020 Election

Demand grows for Pete Buttigieg to come clean about his time at ‘corporate greed machine’ McKinsey

Published

on

"The political risk is not that his former employer, a multibillion-dollar corporate entity that promotes fraud across the globe, will be mad at him. It's what he would have to disclose."

Days after reports surfaced about the global consulting firm McKinsey's work advising the Trump administration on immigration policy, calls are growing louder for South Bend, Indiana mayor and 2020 presidential candidate Pete Buttigieg to disclose details about the work he did for the company.

Continue Reading

2020 Election

Biden won’t voluntarily testify in Trump’s impeachment trial. Here’s what that means

Published

on

Experts who spoke with Salon had mixed views about a statement by former Vice President Joe Biden, in which he revealed that he does not plan to voluntarily attend the impeachment trial likely awaiting President Donald Trump in the Senate.

"No, I’m not going to let them take their eye off the ball," Biden told reporters at a campaign event in Iowa Falls on Wednesday afternoon. "The president is the one who has committed impeachable crimes, and I’m not going to let him divert from that. I’m not going to let anyone divert from that."

Continue Reading
 

2020 Election

People who want to ban fracking immediately, says Joe Biden, ‘oughta vote for someone else’

Published

on

"Might I recommend Bernie Sanders: the climate candidate," responds Vermont senator's press secretary.

If you want a candidate committed to banning fracking in the United States immediately, find another candidate than Joe Biden.

That's the advice of Biden himself, given to an activist from the Sunrise Movement in a video posted online Thursday after the two discussed the former vice president's adviser Heather Zichal and Biden's plans for the future of fracking.

Continue Reading