Hallmark Channel reverses course and apologizes for caving to anti-LGBTQ group
Ad for wedding planning website Zola (screengrab)

The Hallmark Channel reversed course after a boycott resulted from the network caving to an anti-LGBTQ group.

On Saturday, #BoycottHallmark trended on Twitter nationwide after the network refused to show ads featuring two women kissing after being married.

On Sunday, the Hallmark Channel reversed their decision and apologized.