Bud Light branding appeared on the White House South Lawn ahead of UFC Freedom 250, a seven-fight card celebrating President Donald Trump's 80th birthday on June 14.
The temporary arena covering the South Lawn displays logos for Ram, Morgan & Morgan, Bud Light, and Crypto.com, reports Anchorage Daily News.
The sponsorship drew immediate ridicule from critics who recalled conservatives' fierce 2023 boycott of Bud Light after the brand sent a commemorative can to transgender influencer Dylan Mulvaney.
Kid Rock filmed himself shooting cases with a submachine gun, and Ron DeSantis denounced the partnership as "woke."
The boycott proved devastating. CBS reported Bud Light lost its position as America's best-selling beer after two decades, slipping behind Modelo Especial, with Anheuser-Busch estimating $1.4 billion in lost North American revenue.
Observers noted the irony of MAGA loyalists watching the boycotted brand's logo decorate the White House grounds.
"The White House brought to you by Bud Light," posted Ron Filipkowski, attorney and MAGA chronicler who edits MeidasTouch.
NFL reporter Mike Freeman simply wrote, "Unbelievable."
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