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Digital Black Friday sales top projections despite inflation, report says
Black Friday shoppers walk in Manhattan's Herald Square in New York on Nov. 25, 2022. - Barry Williams/New York Daily News/TNS

Digital Black Friday sales top projections despite inflation, report says

Deal-hunting Americans shrugged off sky-high inflation on Black Friday, spending in record-breaking numbers online even as brick-and-mortar stores enjoyed the fading of COVID-19 concerns. Customers spent $14.42 billion between Thanksgiving and Black Friday — up from a combined $14.04 billion initially projected, according to Adobe Analytics. Online holiday season shopping was projected to rack up $210 billion, up from last year’s $205 billion, which was itself a marked increase from 2020′s $188 billion, Adobe Analytics reported. Still, the rise did not keep up with an annual inflation rate tha...

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