Eric Trump appeared alongside his brother Donald Trump Jr. Wednesday for a sit-down interview with CNBC where, after touting the Trump brand as “hot,” he was issued a scathing reminder of who may be most responsible for its success.
“We have the greatest hospitality assets in the world, the Trump Organization, we have 26 projects going up around the world,” Eric Trump boasted to CNBC’s Sara Eisen.
Eisen asked Eric Trump how his business was doing, to which he said “incredible,” and that the Trump “brand is hot!”
It was then that Eisen decided to take Eric Trump down a peg.
“The brand is hot because your father’s president,” she bluntly fired back.
Eric Trump appeared to admit that the Trump brand was “hot” in part due to his father occupying the White House before his brother cut him off in an apparent effort to downplay Eisen’s assertion.
“The brand’s been hot for 40 years, in all fairness. My father was on the leading edge of everything in real estate, he was the first person to amenitize condominiums back when that was totally unheard of,” Trump Jr. said.
“He’s the guy that’s done that, and since he’s been in politics for the last decade, Eric and I have been doing these things and perpetuating the thing that he started – he’s not involved, he hasn’t been, [and] frankly, he has much bigger things to worry about.”
While Trump Jr. and Eric Trump do, in fact, manage the Trump Organization, the president still maintains ownership of the conglomerate, which comprises hundreds of different companies and partnerships. The Trump Organization was ordered to pay more than $350 million in 2024 after a New York court found that the conglomerate had “repeatedly” violated fraud law.EISEN: There was big news yesterday about your investment in an Israeli drone company. What's the story there? You're have the same questions about being dependent on the Pentagon for sales
ERIC TRUMP: We invest in a lot of things we believe in pic.twitter.com/A4Q3amcoX3
— Aaron Rupar (@atrupar) February 18, 2026
