'Window dressing for crime': Lawsuit calls Melania meme coin massive scam as value craters
Melania Trump gestures next to Republican presidential nominee former U.S. President Donald Trump and Mike Johnson, Speaker of the House, as they attend the 79th annual Alfred E. Smith Memorial Foundation Dinner in New York City, U.S., October 17, 2024. REUTERS/Brendan McDermid

The creators of the official meme coin of First Lady Melania Trump are being accused of engaging in a sophisticated fraud scheme in a lawsuit filed by cryptocurrency investors.

As reported by Wired on Tuesday, the allegations against the creators of the Melania coin came as part of a proposed amended complaint that had been filed by investors earlier this year against Benjamin Chow, cofounder of crypto exchange Meteora, and Hayden Davis, cofounder of crypto venture capital firm Kelsier Labs.

According to the proposed complaint, Chow and Davis conspired to run pump-and-dump schemes on over a dozen meme coins they launched, including the Melania coin.

Pump-and-dump schemes involve asset owners who knowingly use false information to hype up the value of their assets before selling them off en masse just before their prices crash.

The plaintiffs claim that the alleged scammers have developed a “repeatable six-step ‘playbook’ for pump-and-dump fraud” that had already been used before it was employed on behalf of the first lady’s coin, and that inflicted millions of dollars in losses on investors.

The complaint does not name the first lady as a conspirator, but says that she was merely used as “window dressing for a crime engineered” by Chow and Davis.

Despite President Donald Trump’s history of financial fraud, which he was found guilty of in New York in 2024, the complaint states that “investors reasonably interpreted the use of Melania Trump’s name and likeness as evidence of legitimacy and due diligence—trusting that no one of her stature would knowingly associate with a fraudulent venture.”

Chow and Davis were also responsible to launching the cryptocurrency promoted by Argentine President Javier Milei earlier this year that collapsed in value shortly after its launch.

Max Burwick, an attorney whose law firm Burwick Law is representing the plaintiffs, told Wired that the case “could clarify basic expectations for token launches and disclosures in the US” if it is successful.

According to cryptocurrency news website 99Bitcoins, the Melania meme coin has lost more than 95% of its peak value since its launch in February, and is now trading at under 10 cents per unit.

While Melania Trump was not directly involved in the creation of the now nearly-worthless meme coin, the Trump family was accused last month of the “greatest corruption in presidential history” when it was reported they had added $5 billion in cash to their fortunes when President Donald Trump’s cryptocurrency was opened to the public market.