SAN BRUNO, California — YouTube on Thursday unveiled a major redesign that showcases television-style channels and promises slicker integration with other Google online properties.
“We are trying hard to marry the best of TV and the best of online,” YouTube vice president of product development Shishir Mehrotra said while providing an early glimpse of the changes at the company’s offices in San Bruno.
“The term ‘online video’ is about to disappear as video becomes available to every device,” Mehrotra said.
To demonstrate the point, group product manager Shiva Rajaraman demonstrated a YouTube application that makes the website’s videos viewable on Microsoft’s Xbox 360 videogame consoles connected to the Internet.
The new YouTube home page features channels created by anyone from self-styled video lovers to professional television or movie studios.
A side panel provides YouTube users easy tools to find channels tailored to interests and then “pin” them as favorites to stay tuned into new offerings.
YouTube provides recommendations based on videos people watch or like.
The Google-owned service built in templates that can be used by video creators or people who create channels centered on what they consider worth watching.
“We think curators are going to be great for organizing this massive amount of content YouTube has,” said product manager A.J. Crane. “We are trying to make everyone an effective programmer on YouTube.”
YouTube even changed its well-known logo to be more modern and closer in style to those used at other Google services.
The redesign is being rolled out with an eye toward making YouTube look and work better on all Internet-linked devices from smartphones and tablets to television sets.
“This is really the largest redesign and largest launch in YouTube’s history,” said group product manager Noam Lovinsky.
“As we carry the redesign across the site and all kinds of devices it really changes the game for content providers,” Lovinsky said. “Everyone is going to be vying for that precious spot on the home page.”
US states ready antitrust probe of tech titans: report
Top prosecutors from a group of US states are readying a joint investigation into whether major technology firms have violated antitrust law, the Wall Street Journal reported Monday.
The alliance of state attorneys general could formally announce next month that they are delving into whether leading internet firms and technology platforms have used their clout to thwart competition, the Journal reported, citing unnamed people familiar with the matter.
The US Department of Justice last month announced it is reviewing "whether and how market-leading online platforms have achieved market power and are engaging in practices that have reduced competition, stifled innovation, or otherwise harmed consumers."
Gamers risk health in bid to be eSports millionaires
A record $33.5 million is up for grabs but professional eSports players like those competing in The International in Shanghai this week pay a physical price with deteriorating eyesight, digestive problems and wrist and hand damage.
At first, Evgenii "Blizzy" Ri looks perplexed at the notion: "It's impossible, how can you get injuries when you play games?"
Then the 24-year-old from Kyrgyzstan discloses that a doctor urged him to take six months off to give his failing vision a badly needed rest.
Google, Facebook, Amazon decry French digital tax as ‘discriminatory’
American tech giants Amazon, Facebook and Google joined forces on Monday to decry the French digital tax as retroactive and discriminatory.
President Donald Trump is considering retaliating against the tax -- approved July 11 -- with punitive tariffs on French wine imports, prompting an investigation by the Office of the US Trade Representative (USTR).
The so-called GAFA companies appeared at a USTR hearing on possible countermeasures and were unanimous in their complaints, calling the tax a "troubling precedent."
The tax, which Washington considers unfair, adds yet another bone of contention to the transatlantic trade disputes that now also include steel, aluminum, automobiles, aircraft and agriculture.