In an MSNBC panel discussion, commentators observed that Apprentice star and former White House aide Omarosa Manigault Newman appears to have touched a nerve with her recordings and revelations about her time on the Trump campaign and in the administration.
Princeton professor Eddie Glaude noted that not only has the Donald Trump aide experienced a number of personal tragedies in her life that led to her strength — she also has intimate knowledge of the way media works.
"After she threatens to sue the National Enquirer, she gets the job as west editor [of Reality Weekly]," the professor said. "She knows how the tabloids work from the inside."
Now that she's his enemy, Manigault Newman "can match Trump" at every turn, Glaude said.
Host Nicolle Wallace noted it's less that news media "can't get enough" of Manigault Newman and more "that the president won't stop engaging her."
"I'm not sure we would have led with it yesterday if Donald Trump hadn't taken to Twitter and called her a dog," the host said.
The panelists agreed that for better or worse, Manigault Newman is playing the media even better than her former friend, mentor and boss.
"Not only is there this student outwitting the master here," PBS' Alicia Menendez said, "you have a president who's delivered misogynist, racist comments and now you have a successful black woman beating him at his own game."
"That has to get under his skin," she added.
Watch below, via MSNBC: