Cracker Barrel's stock plummeted on Wednesday following the company's failed rebranding, with signs pointing to falling guest traffic over the next year.
The Lebanon, Tennessee, company found itself in the middle of a political debate in August over its restaurant design, logo and brand change, the Wall Street Journal reports.
Shares dropped around 8% to $45.47 on Wednesday.
The company faced major backlash this summer over attempting to try and change the Southern comfort food restaurant chain set up like an old-fashioned general store.
“Many elements of our plan are working well and delivering results,” Chief Executive Julie Felss Masino said. “There is much to be optimistic about, and our teams are focused on getting back to the momentum we created last fiscal year.”
Masino thanked people for giving their feedback.
Users on X and Bluesky had even more to say.
"Hard to believe the Great Cracker Barrel War was only a fortnight ago," a user on Bluesky joked.
"I'm not surprised Cracker Barrel stock continues to fall. The bottom line is that food is not that great. Fix that first," Tom Nault, CEO of Hudson Cloud Systems, wrote on X.
"Amazing what happens when you try and change a long standing logo. Traffic down 8% since that fiasco. Cracker Barrel now pausing all restaurant remodels as well. They have completely pivoted away from Masino's transformation plan. No reason to own this stock, ever..," another X user wrote.
"No one thought they actually cared about Cracker Barrel, right? RIGHT?!??" A Bluesky user quipped.
