Bezos' wife shares his gratitude morning ritual as NY Times readers decry 'puff piece'
Lauren Sanchez and Jeff Bezos arrive at the Vanity Fair Oscars party after the 97th Academy Awards, in Beverly Hills, California, U.S., March 2, 2025. REUTERS/Danny Moloshok

Multi -billionaire Jeff Bezos and his new wife, Lauren Sánchez Bezos, start every day by listing 10 things they're grateful for — while lounging in a $230 million home and planning how to spend the equivalent of a small nation's wealth

The every morning ritual was revealed in a New York Times profile on Lauren Sánchez Bezos in which she gushes about her love of helicopters and fashion, and how she plans to spend much of her unimaginable riches protecting narwahls.

The Times wrote, "Mrs. Sánchez Bezos seems to have influenced the uber-rich to stop apologizing, and start enjoying themselves."

The couple maintains an inseparable daily routine, she said. Waking around 6 a.m. in their home in Miami's Indian Creek compound — nicknamed "Billionaire Bunker" — the newlyweds deliberately shun their phones until they've given each other a gushing list of things they're grateful for — which have to be unique every day.

They then drink coffee in mugs emblazoned with "Woke Up Sexy as Hell Again" for her, and "HUNK" for him.

Many readers were not impressed about the profile of the woman now married to the world's third-richest man.

"I didn’t realize that Bezos bought the New York Times too," wrote reader Josh Elman on X.

"Peak Epstein class #BrokenTimes: deciding to assign this glamour shot and puff piece. "Unabashed rich-person exuberance is back[!]" wrote author Jeff Jarvis.