The digital oracle who powered Team Trump the past two presidential campaigns is back and getting paid with his AI software aimed at swinging people toward conservative candidates.
A Mother Jones feature profiled Brad Parscale’s second act after a fall from MAGA grace.
It encompasses how Parscale was all but done for in 2020.
That year, he was demoted as Trump’s campaign manager (he remained an adviser for data and digital operations) and then he was hospitalized after barricading himself in a Florida home with a gun and threatening to do harm to himself.
And it seemed on the evening of Jan. 6, 2021 Parscale had enough of Trump.
On that day, Parscale exchanged texts with Trump advisor Katrina Pierson about the riot that led to the storming of the Capitol Building.
“A sitting president asking for civil war," he wrote her, according to Mother Jones, noting their text messages became public in mid-2022 as a result of the House of Representatives investigation of that fateful day.
Parscale was weighted down, writing: "This week I feel guilty for helping him win.”
“You did what you felt right at the time and therefore it was right,” Pierson replied.
He blamed Trump's rhetoric for leading to the death of Trump supporter Ashli Babbit: "Yeah, but a woman is dead," he wrote.
Whatever hurt he felt that day appears to have been eclipsed by Parscale's unflappable business prowess.
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Parscale has rebooted his profitable right-wing machines, according to Mother Jones.
In fact, Parscale’s Campaign Nucleus boasts achieving “seamless department and product integration for every department in your campaign and organization.”
It's been paid $385,000 worth of Trump-related funds as a vendor since 2023 began up until October.
The only other big time client outside of Trump's orbit is the National Republican Senatorial Committee, paying $70,000 for list rentals, according to Mother Jones.
Parscale and the Trump campaign both were unresponsive to email requests sent by Mother Jones.
