Because major advertisers are avoiding Donald Trump's Truth Social, users are instead being exposed to a flood of ads from what the New York Times characterizes as "miracle cures, scams and fake merchandise," as the platform is forced to take what it can in an effort to survive.
That, in turn, has led to complaints aimed at the former president in his comment sections for allowing the forum to turn into a cesspool of ads from scam artists.
As the Times is reporting, Truth Social is almost devoid of ads from large corporations for a multitude of reasons that include the toxic rhetoric on the site, its small reach due to few users and the fact that the predominant demographic is not one that advertisers are trying to reach.
As the Times' Stuart Thompson wrote, "Ads from major brands are nonexistent on the site. Instead, the ads on Truth Social are for alternative medicine, diet pills, gun accessories and Trump-themed trinkets, according to an analysis of hundreds of ads on the social network by The New York Times," before adding, "The ads reflect the difficulty that several far-right platforms, including Rumble and Gab, have faced in courting large brands, preventing the sites from tapping into some of the world’s largest ad budgets."
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As the report notes, Truth Social was initially financed with $37 million from GOP donors, and is currently estimated to be burning through $1.7 million per month and money is running out because of problems with the Securities and Exchange Commission
Upon its launch, Devin Nunes, the chief executive of Trump Media, announced major advertisers would flock to the site — which has not happened — and the gap has been filled by companies that are much less desirable.
Add to that, according to one advertiser, the money he has spent on Truth Social has gone nowhere when it comes to sales.
"Maxwell Finn, an online marketer, said in a YouTube video that he was one of Truth Social’s top advertisers, spending more than $150,000 on ads, including those for Trump-themed hats, shirts, coins and novelty bills. In the video, he called the ad platform 'frustrating' and 'bare bones,' adding that it lacked even basic functionality, forcing his company to manually track ad performance — a method that would prove impossible for advertisers with larger budgets," the report states with Finn explaining, "Do I think this is a platform where you can be spending tens of thousands of dollars a day, especially if you only have a few products? No, probably. The audience is just too small.”
As for those who are still advertising on the site, fans of the former president are furious that advertisers are not being vetted.
"Over time, the low-quality ads on Truth Social have irritated its own users, who have complained to Mr. Trump after repeatedly seeing the same disturbing images or after falling for misleading gimmicks," the Times is reporting before adding an example of one user complaining directly to Trump, "Can you not vet the ads on Truth? I’ve been scammed more than once.”
You can read more here.
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