According to conservative political strategist and polling expert Sarah Longwell, both Donald Trump and President Joe Biden have a problem with voters who are unhappy about their choices in the upcoming presidential election.
And that is worse news for the four-time indicted former president.
Speaking with CNN host Chris Wallace, Longwell discussed voters labeled "double haters" in a New York Times/Sienna College poll that pegged their number at a whopping 19 percent of the electorate.
That huge number is where the election will be won or lost she explained.
"I want to talk to you about something I've been hearing a term in the last few days that is new to me: 'double haters,'" host Wallace prompted. "I want to put up a poll. I have to say, I like this, it fits the campaign perfectly. In a New York Times poll, 19 percent were described as double-haters because they disapprove of both Biden and Trump. And Biden is, correct, currently leading among the double-haters 45 percent to 33 percent."
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"So Sarah are the double-haters a real thing and who's going to end up winning the double-haters," he asked.
"So I conduct focus groups all the time and the double haters are absolutely a real thing," Longwell replied. "In fact, because we have this phenomenon here, where you essentially have two incumbents running against each other, the persuadable chunk of voters is different this time."
"It is people who have, they, they know both these guys and they don't like either," she continued. "And so that's why this is going to be a really negative campaign because persuadable voters — to bring them over — you're gonna have to make them hate the other guy more."
"The phrase that we hear in focus groups all the time, and if it was a drinking game we'd all be dead, is 'the first lesser of two evils' and what they mean is 'I'm basically going to make my decision on who I hate, slightly less' and Biden usually cleans up on that front because people hate Trump a little bit more," she concluded.
Watch below or at the link.
CNN 03 09 2024 10 08 59youtu.be
