Fox News is losing one of its biggest advertisers after MyPillow CEO Mike Lindell pulled his ads in a dispute over his election fraud conspiracy theories, The Wall Street Journal reported Thursday.
"Mike Lindell said he made the decision after Fox News declined to run a commercial linked to his efforts to promote his claims of widespread fraud in the 2020 presidential election," the newspaper reported. "Security and election officials have said there is no proof of widespread election fraud."
WSJ notes that Lindell has been one of the few advertisers for controversial shows such as Tucker Carlson, who has seen other advertisers flee after frequently echoing white nationalist rhetoric.
"MyPillow is among Fox News's major advertisers, alongside supplement company Balance of Nature and weight-loss products provider Nutrisystem, according to advertising analytics firm iSpot.tv," the newspaper reported. "MyPillow spent almost $50 million on Fox News last year and so far this year has shelled out about $19 million for ad time on the network, Mr. Lindell said."
The conservative network was sued by Dominion Voting Systems and Smartmatic USA Corporation for it's coverage of Trump's "Big Lie" about election fraud.
""It's unfortunate Mr. Lindell has chosen to pause his commercial time on Fox News given the level of success he's experienced in building his brand through advertising on the number one cable news network," the network said in a statement.
Angelo Carusone, the president of the watchdog group Media Matters for America, said the loss of MyPillow ads would hurt the network during prime time.
1/ MyPillow announced today that they will stop advertising on Fox News. Threading my analysis of MyPillow and Fox… https://t.co/oL0VgHu28B— Angelo Carusone (@Angelo Carusone) 1627613431.0