Polls show the former stand-up comedian's crowdfunding campaigns for the military have rendered him one of the country's most trusted public figures -- second only to Zelensky.
Offering a rare glimpse at Ukraine's homegrown explosive drones, Prytula recently shared images of himself with a fleet in an undisclosed location.
"Muscovites! Shudder from the sirens. Go to the bomb shelters," he wrote on social media alongside photos of himself with steel grey drones on a runway.
"We have no idea what could fly to Moscow," he said with a grin in a separate video.
Employees prepare boxes with equipment to send to Ukrainian army, outside the office of Serhiy Prytula foundation in Kyiv © Sergei SUPINSKY / AFP
His July 30 posts came on the day Ukrainian drones struck a skyscraper in Moscow, one of a series of strikes on the city.
In an interview with AFP in Kyiv, he declined to identify the type of drones in his posts.
He jokingly likened them to a "one-way ticket," saying only that they were capable of a flight range of 1,000 km (621 miles) and cost about $108,000 apiece.
'Revenge'
Four analysts, including from Britain's Royal United Services Institute (RUSI), the US-based Center for Naval Analyses (CNA), and Janes, the defense intelligence firm, told AFP that they appeared to match the drones identified in videos from strikes on Russia's capital.
"That is the Beaver drone that has been hitting Moscow," Steve Wright, a Britain-based expert in drone technology, told AFP, referring to Prytula's images, pointing to several distinguishing features.
The unmanned aerial vehicles (UAVs) offer a window into Ukraine's domestic drone industry, which appears to be rapidly developing in response to Russia's full-scale invasion launched in February last year.
It underscores Ukraine's resolve to gain deep-strike capabilities in response to the routine bombardment by Russia, which has taken advantage of aerial superiority and Kyiv's limited air defenses.
Scrawled on one of the drones in Prytula's post was a handwritten message: "From Ukrainians without love."
Prytula has become one of the country's most trusted public figures off the back of his crowdfunding efforts © Sergei SUPINSKY / AFP
"Of course without love, but also without hate," Prytula said at his Kyiv office, littered with gifts from soldiers, including the mangled wing of a downed Russian craft.
Last year, Prytula's eponymous foundation raised 352 million hryvnia ($9.6 million) through what he called a "revenge" crowdfunding to purchase 142 long and short-range kamikaze drones to target Russia.
A domestic company, which he declined to name, manufactured the drones in batches over several months, he added.
Another Ukrainian influencer Igor Lachenkov told his Telegram followers that he was able to raise 20 million hryvnia ($545,000) for attack drones.
Just days after a brazen May 3 drone attack on the Kremlin, he posted pictures alongside what appeared to be Beaver drones.
Lachenkov told reporters that in December he was approached by Ukrainian military intelligence and asked for help funding a "drone that can fly very far".
"Our business is to bring to the military what they need," Prytula said, refusing to get into specific discussions with the armed forces.
'Fury and frustration'
The efforts illustrate the rise of combat crowdfunding in Ukraine, which is increasingly reliant on domestic support and Western military aid to sustain its defense against a larger and more powerful aggressor.
Charities run by influencers, billboard campaigns and roadside donation boxes all urge citizens to fund the war effort.
"We need to use this fury for some good, for our military," said Prytula, who declared his career in comedy to be "over" as the widespread death and destruction had shifted his attention to the war effort.
Prytula said his foundation had so far raised about 130 million euros ($142 million) since the start of the full-scale invasion, with a bulk of the contributions coming from Ukrainians themselves.
At a warehouse at his foundation's Kyiv headquarters, dozens of volunteers packed and labelled cardboard boxes with everything from rifle scopes and satellite phones to combat medicine destined for soldiers on the warfront © Sergei SUPINSKY / AFP
At a warehouse at his foundation's Kyiv headquarters, dozens of volunteers packed and labelled cardboard boxes with everything from rifle scopes and satellite phones to combat medicine destined for soldiers on the warfront.
Such "fundraising campaigns help people to channel their fury and frustration into financial incentives for the army," Roman Osadchuk, a Kyiv-based research associate at the Atlantic Council's Digital Forensic Research Lab, told AFP.
"It gives non-military people a feeling of helping repel the Russian invasion," he added.
© 2023 AFP
