The former one-term president has slapped the man seen as his main threat, Florida Governor Ron DeSantis, with the label "DeSanctimonious" and tried out a nickname with a racist tone for Virginia Governor Glenn Youngkin as he looks to ward off any challengers for his party's 2024 nomination.
For Trump, who has long viewed himself as a wrecking ball within the party, it's much same playbook he ran in his successful 2016 campaign and in his failed 2020 re-election bid.
But it comes as a growing chorus of Republicans are blaming him for their weaker-than-expected performance in Tuesday's congressional elections and when Trump may need to build support across the party rather than drive it away.
Erstwhile Republican luminaries such as former New Jersey Governor Chris Christie and former congressman Paul Ryan and conservative outlets such as Fox News Channel and the Wall Street Journal have criticized Trump for injecting himself into the midterms, arguing that his involvement spurred Democratic turnout and alienated independent voters.
Trump in turn has blasted back, accusing the media without evidence of favoring DeSantis in a conspiracy to deny him the nomination.
Trump has a history of marginalizing his opponents with derisive nicknames and rallying his supporters against them as he did in 2016 with rivals such as Jeb Bush and Marco Rubio.
"He frames people up and allows his supporters to knock them down," said a Florida Republican strategist, who asked not to be identified to protect his relationship with Trump.
ALLIES TRY TO SOFTEN TRUMP
But in recognition that the political landscape since 2016 may have markedly changed, people around Trump are trying to persuade him to soften his image, fearing that his fire-and-brimstone rhetoric is turning off a lot of voters who may like his policies but are starving for some normalcy, a senior adviser told Reuters.
There is also an effort underway to get Trump to focus less on past grievances.
"The 2016 campaign was about solving problems and offering ideas. We are trying to convince him to talk about the future. We’ll see what happens," the adviser said.
With the party splintering, some of Trump’s allies are already trying to publicly demonstrate their loyalty.
Elise Stefanik, the No. 3 Republican in the U.S. House of Representatives, endorsed him on Friday, through he has not yet launched a run and the first party primary is over a year away. Representative Marjorie Taylor Greene of Georgia said on Twitter that successful Republican governors should stay in place and not try to run for president.
Neither DeSantis, who was convincingly re-elected to a second term on Tuesday, nor Youngkin, a first-term governor, have announced a presidential bid, although DeSantis is reportedly strongly considering one.
In a Friday post on his Truth Social network, Trump called Youngkin "Young Kin" and said, "sounds Chinese, doesn’t it?" Youngkin is not Chinese. The day earlier, Trump posted a long harangue about DeSantis that again called him Ron "DeSanctimonious" and said he owes his political fortunes to Trump.
Two Florida Republicans close to DeSantis predicted the governor would be wary of responding directly, keeping his focus on the state's recovery from Hurricane Ian and policy issues.
By keeping out of the fray for now, they said, DeSantis would highlight how his governing style differs from Trump's more combative and less policy-focused approach, they said.
Trump’s early presidential announcement, set for Tuesday, may be viewed as an attempt to clear the field before the race even begins, but the sharpening criticism within the party suggests that won’t happen.
Republicans had been expected to take control of the House by a wide margin but as of Friday weren't assured of a takeover at all as votes continued to be tallied in several races. In the Senate, Trump-backed candidates in states such as Pennsylvania and Georgia stumbled and his pick in Arizona, Blake Masters, appeared to be on track to lose to Democratic Senator Mark Kelly.
(Reporting by James Oliphant and Gram Slattery; additional reporting by Jarrett Renshaw; Editing by Scott Malone and Alistair Bell)
